Sökning: "Lucas Holmqvist Adolfsson"

Hittade 3 uppsatser innehållade orden Lucas Holmqvist Adolfsson.

  1. 1. From Stable to Table - The Case of Findus and the Horse Meat Scandal

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Holmqvist Adolfsson; Erik Bergtoft; Gustaf Johnsson Wallin; [2024]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Nyckelord :Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Sammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER

  4. 3. CSR communication within controversial businesses - a closer look at the fast fashion industry

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Isac Almqvist; Lucas Holmqvist Adolfsson; [2022]
    Nyckelord :CSR; CSR communication; Minimise harm and Maximise good; brand identity; brand communication; fast fashion; strategic communication. CSR; CSR-kommunikation; varumärkesidentitet; varumärkeskommunikation; strategisk kommunikation.; Social Sciences;

    Sammanfattning : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. LÄS MER