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  1. 1. Dynamic Aspects of Business Model Development

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ludvig Ekelund; Gustaf Sundlöf; [2012]
    Nyckelord :Business models; Business model development; Business development;

    Sammanfattning : Little research has been done concerning the dynamic process of how business models develop, change and evolve. Hence, what affect how business models develop, changed and evolve? And what principles and practices are employed by firms in this process?In order to begin bridging this gap in existing business model literature a qualitative study was conducted of how the business models of seven actors within the Swedish TV-industry have developed. LÄS MER