Sökning: "Ludvig Segelmark"

Hittade 2 uppsatser innehållade orden Ludvig Segelmark.

1. 1. Crowdfunding Rhetorics - A quantitative study on rhetorics used in crowdfunding pitch videos

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ludvig Segelmark; Monika Ocieczek; [2014]
   Nyckelord :Crowdfunding; Reward-based crowdfunding; Donation-based crowdfunding; Funding rhetorics; Pitch video;

   Sammanfattning : Crowdfunding as a global phenomenon is gaining momentum and establishing its market role as a new source of funding. Both as a complement and a substitute to traditional funding. However, the market is still in its infancy, constantly evolving and little research has been done on the subject, especially on the Swedish market. LÄS MER

3. 2. Agent Provokation - En studie kring avsändarens påverkan på provokativ reklam

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Nick Larsson; Ludvig Segelmark; [2012]
   Nyckelord :provocative advertising; brand knowledge; brand attitude;

   Sammanfattning : Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. LÄS MER