Sökning: "Ludwig Skalare"
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1. Creating memorable customer experience : The case for vintage E-tailers of apparel and fashion pieces
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Owing to technological development, companies want to transmit a memorable customer experience to their customer in order to enhance their competitive advantage. The purpose of this thesis is twofold - (1) to explore how E-tailers of vintage are working to create memorable online customer experiences and (2) to identify the challenges vintage E-tailers face whilst trying to create these experiences. LÄS MER
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