Sökning: "Ludwig Skalare"

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  1. 1. Creating memorable customer experience : The case for vintage E-tailers of apparel and fashion pieces

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Linn Bank; Ludwig Skalare; Mathilda Widerberg; [2020]
    Nyckelord :memorable experience; online customer experience; vintage; online; E-tailer; Ecommerce;

    Sammanfattning : Owing to technological development, companies want to transmit a memorable customer experience to their customer in order to enhance their competitive advantage. The purpose of this thesis is twofold - (1) to explore how E-tailers of vintage are working to create memorable online customer experiences and (2) to identify the challenges vintage E-tailers face whilst trying to create these experiences. LÄS MER