Sökning: "Luis Ibbeken"

Hittade 2 uppsatser innehållade orden Luis Ibbeken.

1. 1. Can the white cat shine again? - The Puma Case

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Antoniya Pavlova; Johan Lehmann; Luis Ibbeken; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. To commit or not commit

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Oliver Åkerman; Luis Ibbeken; [2017]
   Nyckelord :Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training education; leadership; IKEA; home furnishing retailer; Business and Economics;

   Sammanfattning : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. LÄS MER