Sökning: "Lulu Zhang"

Hittade 2 uppsatser innehållade orden Lulu Zhang.

1. 1. Symbolic consumption and conspicuous posting: Creating and expressing self-identity through clothing consumption and social media usage

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Lulu Zhang; [2015]
   Nyckelord :Social media; Self-identity; Self-expression; Symbolic consumption; Conspicuous consumption;

   Sammanfattning : Clothing consumption possesses considerable symbolic functions in creating and expressing consumers' self-identities in the wider society. At the same time, social media also plays a large part in consumers' everyday lives, and it has been suggested that consumers use social media for their identity-creating purposes as well. LÄS MER

3. 2. Effekterna av att signalera hög annonskostnad för ett välgörenhetsföretag - ett undantag från tidigare forskning om signalteori

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anna Walter; Lulu Zhang; [2013]
   Nyckelord :Advertising; Marketing; Non-profit; Signaling theory; Charity;

   Sammanfattning : In today's fast-paced, intense and complex media environment, it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. LÄS MER