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  1. 1. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Nyckelord :Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Sammanfattning : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. LÄS MER