Sökning: "Luxury brands"

Visar resultat 21 - 25 av 147 uppsatser innehållade orden Luxury brands.

1. 21. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
   Nyckelord :Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

   Sammanfattning : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. LÄS MER

3. 22. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Mariam Elsayed; [2022]
   Nyckelord :Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

   Sammanfattning : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. LÄS MER

4. 23. Is Bling a Thing? Exploring the Performance Management Systems of a Luxury Fashion Brand

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Axel Eklund Bona; Hedda Sievert; [2022]
   Nyckelord :Performance Management Systems; PMS in Luxury Brands; Forms of Capital;

   Sammanfattning : This qualitative single case study draws upon eleven interviews and investigates how distinguishable characteristics associated with being a luxury fashion brand have affected the company's Performance Management Systems ("PMS") and the subsequent implications for the interplay between financial and non-financial focus. Empirically structured around Otley's (1999) framework for PMS research and analyzed with Bourdieu's (1986) forms of capital theory, the findings indicate that industry-inherited key characteristics of the company were derivable to a combination of underlying social and cultural capital in the organization. LÄS MER

5. 24. Increasing Brand Accessibility Without Compromising Brand Identity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Darragh Moorhouse; Hongning Wang; Haotian Zhang; [2022]
   Nyckelord :Brand Accessibility; Brand Identity; Brand Alliance; Brand Extent; Premium and Luxury.; Business and Economics;

   Sammanfattning : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. LÄS MER

7. 25. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Viktor Wendt; [2022]
   Nyckelord :Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Sammanfattning : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. LÄS MER