Sökning: "Luxury e-commerce design"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Luxury e-commerce design.

  1. 1. En undersökning av lyxighet gällande design på en webbapplikation

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Harald Graf Morin; Adam Moberg; Elina Jonsson; Felix Hedén; Nathalie Elsässer; Oscar Wester; Sara Nilsson; Simon Henriksson; Teodor Lennmark; [2019]
    Nyckelord :E-commerce; Luxury; Design; BLI-scale; Luxury e-commerce design; Kluge;

    Sammanfattning : The luxury segment has been late in its technology adaptation even though e-commerce, and the importance of internet presence, has increased. To succeed the conversion, traders need to know how to keep the customers perception of luxury on a webpage. LÄS MER

  3. 2. En undersökning av lyxighet gällande design på en webbapplikation

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Adam Moberg; Elina Jonsson; Felix Hedén; Harald Graf Morin; Oscar Wester; Nathalie Elsässer; Sara Nilsson; Simon Henriksson Välimaa; Teodor Lennmark; [2019]
    Nyckelord :;

    Sammanfattning : Lyxsegmentet har varit sent i sin teknikadaption trots att e-handel, och vikten av internetnärvaro, har ökat. För att lyckas med omställningen måste handlare veta hur kundens upplevda känsla av lyx bibehålls på en webbapplikation. LÄS MER

  4. 3. Luxury experience offline and online - A qualitative study of luxury experience from offline to online through the paradox

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Matilda Mattsson; Marcus Löfvenberg; [2018]
    Nyckelord :Luxury experience; visual merchandising; online visual merchandising; luxury retail; Social Sciences;

    Sammanfattning : This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. LÄS MER

  5. 4. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Philip Lundén; [2017]
    Nyckelord :fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

    Sammanfattning : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. LÄS MER

  7. 5. Luxury fashion web-shops, a successful distribution channel?

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :JENNIFER ERDTMAN; CAMILLA HEDINGE; [2010]
    Nyckelord :luxury; fashion; marketing; brand dilution; brand integrity; web shop; e tailing;

    Sammanfattning : Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and exclusivity around their brand and at the same time avoid brand dilution?Background: The e-commerce opened up for new possibilities for the luxury fashion brands but due to the dotcom crash around the year of 2000 did many of them become reluctant to the Internet as a selling channel. LVMH was one of the first in this genre to start up a web- shop. LÄS MER