Sökning: "Luyao Wang"
Hittade 2 uppsatser innehållade orden Luyao Wang.
1. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. LÄS MER
2. Third party healthcare logistics : A study of third-party logistics providers in China
Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Sammanfattning : With the strong support from the government and investors, Chinese healthcare sector is developed rapidly. Also, the demand for healthcare logistics has also gradually increased. LÄS MER