Sökning: "Luz Dickson"

Hittade 1 uppsats innehållade orden Luz Dickson.

  1. 1. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Luz Dickson; Sakhawat Hossain; [2017]
    Nyckelord :Music; Consumer Behavior; Retailing; Shopping; Store Atmosphere; Sensory Marketing;

    Sammanfattning : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior.  One of the variables frequently used is music. LÄS MER