Sökning: "Lysa Thorbecke"

Hittade 1 uppsats innehållade orden Lysa Thorbecke.

  1. 1. Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Lysa Thorbecke; thomas Britos; [2015]
    Nyckelord :tour operators; marketing strategy; online communications; tourism;

    Sammanfattning : The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. LÄS MER