Sökning: "Lysbet De Boer"
Hittade 1 uppsats innehållade orden Lysbet De Boer.
1. The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : COURSE: BUSN29: Master Degree Project AUTHORS: Orkun Eti, Lysbet Doutzen de Boer SUPERVISOR: Mr. J. Bertilsson THESIS PURPOSE: The purpose of the study is to investigate how passionate consumers experience their brand relationship. LÄS MER
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