Sökning: "Lysbet De Boer"

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  1. 1. The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lysbet De Boer; Orkun Eti; [2012]
    Nyckelord :Brand Relationships; Relationship Marketing; Lovemarks; Brand Love; Emotional Branding.; Business and Economics;

    Sammanfattning : COURSE: BUSN29: Master Degree Project AUTHORS: Orkun Eti, Lysbet Doutzen de Boer SUPERVISOR: Mr. J. Bertilsson THESIS PURPOSE: The purpose of the study is to investigate how passionate consumers experience their brand relationship. LÄS MER