Sökning: "Måns Svenler"

Hittade 2 uppsatser innehållade orden Måns Svenler.

1. 1. Who Am I, or Pro-Am I?: Developing a Practice-Based Segmentation Model

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Joakim Andersson; Måns Svenler; [2018-07-03]
   Nyckelord :segmentation; practice theory; practice-based segmentation; the Practice Portfolio; music production;

   Sammanfattning : Abstract: Segmentation has been a dominant tool of traditional marketing theory to understand consumer behavior. However, contemporary segmentation models are highly focused on the individual consumer and who they are in terms of demographics, psychographics and behavior, instead of what they do. LÄS MER

3. 2. M&A:s inverkan på hållbara konkurrensfördelar

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Thomas Gerdman; Måns Svenler; Patric Tegen; [2016]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER