Sökning: "Mélanie ANDRAL"

Hittade 1 uppsats innehållade orden Mélanie ANDRAL.

  1. 1. The emojis consumer perception in the online advertising

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Mélanie ANDRAL; Axelle LARROQUE; [2016]
    Nyckelord :Emoji; marketing; consumer; perception; advertising; communication;

    Sammanfattning : Title: The emojis consumer perception in the online advertising Research question: How consumers perceive emojis in online advertisement? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Emojis, brand image, digital marketing, perception, online advertisement Purpose: The purpose of the study is to analyse the consumer’s perception regarding brands using emojis in their online communication strategy. The purpose is also to understand the profit that could earn brands by using emojis and what they can add to the brand image. LÄS MER