Sökning: "Mölne"

Hittade 4 uppsatser innehållade ordet Mölne.

  1. 1. Generating Value from IoT Through International Business Models - A Multi-Case Study on Multinational Corporations

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Oscar Mölne; Nichlas Willenborg; [2020-06-30]
    Nyckelord :Business Models; Business Model Canvas; BM; BMC; International Business; International Business Models; Internet of Things; IoT; Value Creation;

    Sammanfattning : Current events and future trends point towards the importance of Internet of Things (IoT) and companies needing to implement changes to their business models in order to capitalize and generate the potential value that IoT can emit. Even though these future trends have been highlighted by multiple sources there are currently a lack of empirical supported research that studies IoT from a business perspective and investigates how to incorporate it into an international business model, as well as the challenges of creating and capturing the value generated from it, especially in the international business context. LÄS MER

  3. 2. Att sälja en journalist – Hur dagstidningar marknadsför sina journalister

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Jonatan Fjelstad; Viktor Mölne; [2014-02-12]
    Nyckelord :and journalists; personalization; newspapers; journalism; branding; commercialization;

    Sammanfattning : Att sälja en journalist – Hur dagstidningar marknadsför sina journalister Written by: Jonatan Fjelstad & Viktor Mölne Bachelor´s degree of Journalism Department of Journalism, Media & Communication. Autumn term 2013 University of Gothenburg The purpose of this study is to determine if Swedish newspapers has increased the visibility of their own journalists between the years 2000 and 2012 and if that’s the case how they have done so. LÄS MER

  4. 3. Made in Italy

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Hanna Mölne; Stina Lamm; [2013]
    Nyckelord :Italian fashion industry; Made in Italy; Nation branding; Craftsmanship; Delocalisation; Griffe; Country-of-Origin; Starlight Effect; Made in;

    Sammanfattning : This paper investigates how professionals within the Italian fashion industrycollaborate and communicate to develop the nation brand Made in Italy. Theproblem of brand confusion, which occurs when the different parties within anation does not cooperate towards a distinct brand message, is analysed. LÄS MER

  5. 4. Conflicts of interest in Multinational Fashion Corporations -­ The struggle for autonomy and control in a multinational firm -­

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Viktor Mölne; Victor Tjernberg; [2011-08-30]
    Nyckelord :;

    Sammanfattning : .... LÄS MER