Sökning: "M-commerce in Sweden"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden M-commerce in Sweden.

  1. 1. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden

    Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Sadaoui Mehenni; [2020]
    Nyckelord :E-commerce; M-commerce; S-commerce; MS-commerce; Consumers’ perception; Shopping motivation; UTAUT2;

    Sammanfattning : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. LÄS MER

  3. 2. Usability in M-commerce : Critical factors to consider when adapting m-commerce

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Nyckelord :E-commerce; M-commerce; M-commerce in Sweden; Usability; Mobile devices; Critical usability factors in m-commerce;

    Sammanfattning : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. LÄS MER

  4. 3. Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Joel Persson; Jonas Berndtsson; [2015]
    Nyckelord :Smartphone; e-commerce; online shopping; retail; consumer behaviour; UTAUT; Sweden; Business and Economics;

    Sammanfattning : The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. LÄS MER

  5. 4. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Marco Fröhlke; Liv Pettersson; [2015]
    Nyckelord :TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

    Sammanfattning : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. LÄS MER

  7. 5. M-handel och förtroende : En studie av svenska konsumenters förtroende för mobil handel

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Ellen Fredén; [2015]
    Nyckelord :M-Commerce; Consumers; Technology Acceptance; Technology Adoption; TAM; Trust; MoTEC; M-handel; mobil elektronisk handel; konsumenter; teknikacceptans; teknikadoption; TAM; förtroende; MoTEC;

    Sammanfattning : Denna uppsats söker att undersöka svenska m-handelkonsumenters syn på m-handel, elektronisk handel på mobilen, i ett förtroendeperspektiv. Då 77% av Sveriges befolkning idag äger en smartmobil, är smartmobilanvändningen mer utbredd än tidigare (Svenskarna och internet, 2015). LÄS MER