Sökning: "M-commerce in Sweden"
Visar resultat 1 - 5 av 10 uppsatser innehållade orden M-commerce in Sweden.
1. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden
Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)Sammanfattning : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. LÄS MER
2. Usability in M-commerce : Critical factors to consider when adapting m-commerce
Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITSammanfattning : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. LÄS MER
3. Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. LÄS MER
4. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. LÄS MER
5. M-handel och förtroende : En studie av svenska konsumenters förtroende för mobil handel
Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknikSammanfattning : Denna uppsats söker att undersöka svenska m-handelkonsumenters syn på m-handel, elektronisk handel på mobilen, i ett förtroendeperspektiv. Då 77% av Sveriges befolkning idag äger en smartmobil, är smartmobilanvändningen mer utbredd än tidigare (Svenskarna och internet, 2015). LÄS MER
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