Sökning: "MALIN NÄSSEL"
Hittade 2 uppsatser innehållade orden MALIN NÄSSEL.
1. Characteristics of and how to maintain a luxury brand
Magister-uppsats, Högskolan i Borås/Institutionen TextilhögskolanSammanfattning : We want to identify the factors of how to maintain a luxury fashion brand. To do this, we have to find what characterizes a real luxury brand. We want to go into depth and find the underlying and often invisible aspects within a luxury brand. LÄS MER
2. Shoppertainment : "Going shopping is the new going to church" - Mackereth S.
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. LÄS MER