Sökning: "MALIN NÄSSEL"

Hittade 2 uppsatser innehållade orden MALIN NÄSSEL.

1. 1. Characteristics of and how to maintain a luxury brand

   Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :MALIN NÄSSEL; LINNÉA PERSSON; [2011]
   Nyckelord :luxury fashion brands; designer; fabric; production; quality; image; marketing; distribution channel; price;

   Sammanfattning : We want to identify the factors of how to maintain a luxury fashion brand. To do this, we have to find what characterizes a real luxury brand. We want to go into depth and find the underlying and often invisible aspects within a luxury brand. LÄS MER

3. 2. Shoppertainment : "Going shopping is the new going to church" - Mackereth S.

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Åsa Hedlund; Malin Nässel; [2010]
   Nyckelord :beklädnad; branschblandning; butiksmiljö; detaljhandel; mode; personal; shopping; underhållning; upplevelse; varor;

   Sammanfattning : Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. LÄS MER