Sökning: "MSC Greenwashing"

Hittade 1 uppsats innehållade orden MSC Greenwashing.

  1. 1. Varför certifieringar? En marknadsföringsmässig undersökning kring syftet med certifieringar

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Hägg; Oscar Gustavsson; Emma Barnell; [2021]
    Nyckelord :CSR; CSR-work; KRAV; MSC Greenwashing; Business and Economics;

    Sammanfattning : Corporate social responsibility, also known as CSR, is the responsibility companies have regarding its societal impact within the area in which they operate. Companies often choose to market their social responsibility which results in increased consumer loyalty and thus an increased competitive advantage. LÄS MER