Sökning: "Madalina Kmen"
Hittade 1 uppsats innehållade orden Madalina Kmen.
1. Retouched! A quantitative study on how the digital modification of models in print advertisements affects consumer reactions
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The display of highly attractive models in advertising and the negative psychological effects the exposure to such unattainable beauty ideals has on consumers is a controversial topic that is widely discussed in literature. Current scandals related to digitally manipulating models fuel the debate. LÄS MER
Resultatsidor:
1