Sökning: "Madalina Popa"

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  1. 1. Investigating CSR Anchoring in an Organization

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cecilie Thoresen; Li Wang; Madalina Popa; [2010]
    Nyckelord :Organizational Identity; Culture; CSR; Corporate Identity; Image; IKEA; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: The purpose of this thesis is to understand how Corporate Social Responsibility (CSR) as knowledge is anchored in an organization. The importance of this anchoring comes from the organizational need to adapt to the contextual global awareness related to CSR, amplified by the organizational transparency and exposure. LÄS MER