Sökning: "Madelaine Kastberg"

Hittade 1 uppsats innehållade orden Madelaine Kastberg.

  1. 1. Green Strategies in B2B: why and how? : a qualitative study of plastic manufacturers

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Sofia Larsson; Madelaine Kastberg; [2016]
    Nyckelord :Green marketing; green marketing strategies; B2B; business-to-business; corporate environmentalism; plastic industry; GGVV-region;

    Sammanfattning : Humanity is facing one of the toughest environmental challenges of all time due to our continuous growth and never-ending consumption. The industrial firms (B2B) are one of the actors with the power to turn this around. LÄS MER