Sökning: "Madelein Fagerlind"

Hittade 2 uppsatser innehållade orden Madelein Fagerlind.

  1. 1. Brand (re)birth - A case study of the company BDS and their internal brand evolution

    Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Madelein Fagerlind; Oana Georgescu; [2011-09-08]
    Nyckelord :Brand evolution; Brand image; Brand value; Communication; Company value; Semiotics; Case study; Goodyear model;

    Sammanfattning : The purpose of this study is to determine how the brand image BDS has evolved internally throughout the company’s history and how the values are reflected in the process. Most research done within the field of brand evolution is conducted by case studies as it provides unique insights within different aspects of brand evolution. LÄS MER

  3. 2. The I Online - Identity Conceptualisation in Social Media and the Implications for Online Marketing Communications

    Magister-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Charlotte Diaz de la Vega; Madelein Fagerlind; [2011-02-28]
    Nyckelord :Social media; Online marketing; Identity conceptualisation; Extended self; ndividual empowerment; Brand interaction; Uses and gratification;

    Sammanfattning : Purpose: To determine which, why and how social media tools are used by young adults to conceptualise identity/identities online, the extent of such activity and the implications for online marketing communications. Literature review: New internet technologies have altered the way brands and consumers interact with power shifting from organisations to consumers’. LÄS MER