Sökning: "Madeleine Holmström-Szugalski"

Hittade 1 uppsats innehållade orden Madeleine Holmström-Szugalski.

  1. 1. Internationalization through E-Commerce : Exploring percieved risks and understanding the challenges ahead

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mattias Holmberg; Madeleine Holmström-Szugalski; [2017]
    Nyckelord :Internet; E-commerce; Internationalization; Internetalization; SME; Information; Percieved risk; Psychic Distance; Virtuality Trap;

    Sammanfattning : This study examines the phenomenon of the usage of e-commerce in relation to firms’ internationalization process. Consequently, the study investigates risks and psychic distance in relation to prior research within International business, Internationalization and e- commerce, while focusing on the latest era of academia, namely “Internetalization”. LÄS MER