Sökning: "Madeleine Olander"

Hittade 1 uppsats innehållade orden Madeleine Olander.

  1. 1. Den (O)kontrollerade delningen

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Rebecca Fransson; Madeleine Olander; [2016]
    Nyckelord :Facebook; Delningar; Innehåll; Identitet; Image; Grupptillhörighet; Självpresentation; Digital Naturals; Social Sciences;

    Sammanfattning : The (un)restrained share This year Facebook announced that their users have stopped sharing content, which is problematic since this is a way for organisations to effectively and easy target their audience on social media. We argue that previous research mainly has focused on how organisations benefits from users sharing their content, ra-ther than what users generates from it. LÄS MER