Sökning: "Madeleine Trolle"

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  1. 1. Product Placement - licence to mislead?

    Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Madeleine Trolle; [2006]
    Nyckelord :product placement; surreptitious advertising; regulations; TVWF directive; Juridical science; Rättsvetenskap; juridik; Law and Political Science;

    Sammanfattning : Product placement, the cooperative effort of advertisers and creators of entertainment products in which trademarked goods are embedded into popular entertainment products to encourage their consumption, overriding entertainment and artistic concerns is becoming a mayor player in TV economics. The means in which this marketing measure may be practised in Sweden are regulated by legal rules and self-regulations. LÄS MER