Sökning: "Madeleine Wentjärvi"
Hittade 1 uppsats innehållade orden Madeleine Wentjärvi.
1. The Big Pharma & The Elephant Man : A Qualitative study on the TeGenero Crisis Communication
Kandidat-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : The pharmaceutical industry is prone to crises, yet the communication strategy of these saidcrises has not been sufficiently explored. The perception of pharmaceutical crises is stronglydependent on how the cases are portrayed both by the pharmaceutical companies and the medicaljournals. LÄS MER
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