Sökning: "Madeleine Ziegert"

Hittade 1 uppsats innehållade orden Madeleine Ziegert.

  1. 1. The influence of social capital on SME's international market commitment : Looking at the perspective of three Swedish firms commitment to the U.S. market

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Bilyana Koleva; Madeleine Ziegert; [2015]
    Nyckelord :internationalization; SMEs; commitment; social capital;

    Sammanfattning : The question of the influence of social capital on internationalization has been an important researched topic, as one of the factors for entering and post-entry operation on a foreign market. However there is a lack of knowledge, deepening on the importance social networks and relationships have for committing to a big foreign market such as the United States. LÄS MER