Sökning: "Madeleine Zuber"

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  1. 1. Codes of Conduct in the Swedish Business Sector : How to Choose the Right Customer

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Madeleine Zuber; Josephine Marby; [2015]
    Nyckelord :Business-to-Business; Codes of Conduct; Collaboration; Customers; Delphi; Demands; Influence; KPMG; Survey;

    Sammanfattning : This study was conducted to examine whether large publicly listed companies in Sweden have any demands regarding their customers’ codes of conduct as well as how business-to- business collaborations are affected by the presence of codes of conduct at the customer in this relationship. The business-to-business relationships were investigated in their three essential relationship-stages (pre-relationship stage, established/mature-relationship stage and ending-relationship stage) that are introduced in previous business-to-business research. LÄS MER