Sökning: "Madelene Sundlin"

Hittade 2 uppsatser innehållade orden Madelene Sundlin.

  1. 1. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
    Nyckelord :Re-branding; secondhand; communications; marketing; trends;

    Sammanfattning : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. LÄS MER

  2. 2. Social media adoption and usage : A study within the industrial sector in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Madelene Sundlin; Mathilda Svensson; [2018]
    Nyckelord :Social media; social media adoption; business to business; industrial industry; social media usage;

    Sammanfattning : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). LÄS MER