Avancerad sökning
Hittade 2 uppsatser som matchar ovanstående sökkriterier.
1. From flea market to fashion powerhouse : A case study on Myrornas brand transformation
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. LÄS MER
2. Social media adoption and usage : A study within the industrial sector in Sweden
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). LÄS MER