Sökning: "Magdalena Kaminskaite"

Hittade 2 uppsatser innehållade orden Magdalena Kaminskaite.

1. 1. Big Brother is Watching: : Electronic Performance Monitoring in the Knowledge-based Sector

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Magdalena Kaminskaite; Samir Muzaiek; [2021]
   Nyckelord :Electronic Performance Monitoring; Knowledge-based Workers; Organizational Control; Privacy; Technology-mediated Control; Remote Work; Workplace Surveillance.;

   Sammanfattning : In light of the global shift to remote work that was prompted by the Covid-19 pandemic - the relevance and use of Electronic Performance Monitoring (EPM) significantly escalated across all sectors. However, the most recent comprehensive literature review on the topic by Ravid et al. LÄS MER

3. 2. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Magdalena Kaminskaite; Simon Johansson; [2019]
   Nyckelord :: Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

   Sammanfattning : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. LÄS MER