Sökning: "Magdy Abdallah"

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  1. 1. Indirect Marketing through Influencers on Social Media : Comparing Faceebok paid advertisement services to advertisement by influencers on social media

    Magister-uppsats, KTH/Entreprenörskap och Innovation

    Författare :Magdy Abdallah; [2015]
    Nyckelord :;

    Sammanfattning : Social media platforms are an increasingly popular advertising medium, because ofthe opportunities for targeted advertising they provide, but there are also opportunitiesto pay prominent content generators, known as influencers, to publicize brands.This thesis focuses on a case study with Truecaller, a Swedish mobile applicationcompany, advertising in Egypt through a sarcasm page on Facebook. LÄS MER