Sökning: "Magnus Johansson Angesjö"

Hittade 2 uppsatser innehållade orden Magnus Johansson Angesjö.

1. 1. How to Market Mobile Apps as a Startup : A Case Study on Truecaller

   Magister-uppsats, Jönköping University/IHH, Informatik

   Författare :Magnus Johansson Angesjö; Roland Füssel; [2013]
   Nyckelord :Mobile apps; Marketing strategies; Startup marketing; Word of mouth marketing; WOM; WOMM; Social Media; App store; Mobile applications;

   Sammanfattning : The mobile app market is continuously increasing and an increasingly number of actors aims to gain market shares in this business sector. At the same time the number of app stores with a significant influence on the market are few; with Google Play and Apple App Store as the major actors of the app store market. LÄS MER

3. 2. Factors Affecting Men in Terms of a Website's Design and Structure : A quantitative approach to find the most influential factors for men purchasing clothes online

   Magister-uppsats, IHH, Företagsekonomi

   Författare :Christian Lidström; Magnus Johansson Angesjö; [2012]
   Nyckelord :Buying behavior; Online shopping; Men s shopping behavior; Clothes and accessories; Website design;

   Sammanfattning : Internet has over the years developed to a platform where more and more companies and organizations control their businesses. Men are spending considerably more time shopping in general compared to only a decade ago, and the numbers are still increasing. Men are using the internet to buy products more often than women do worldwide. LÄS MER