Sökning: "Maha Al-Azzawi"

Hittade 1 uppsats innehållade orden Maha Al-Azzawi.

1. 1.   Students Brand Preferences Between Apple and Samsung  Smartphone

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Mac Anthony Nzube Ezeh; Maha Al-Azzawi; [2012]
   Nyckelord :Brand equity; brand identity; Smartphone;

   Sammanfattning : Date                                    May 2012 University                          Mälardalen University                                             School of Sustainable Development of Society and Technology Course                               Master Thesis, EFO 705 Authors                              Maha Al-azzawi & Mac Anthony Tutor                                  Carl G Thunman Examiner                           Ole Liljefors Title                                    Students Brand Preferences between Apple and Samsung Smartphone Purpose of the Study        Is to compare student brand preference between Apple and Samsung Smartphone Methodology                     Quantitative research approach  Conclusion                         This study showed that brand with high value of brand equity and identity would result in having high brand preference among students. The findings reveal that Apple has stronger brand preference more than Samsung among students. LÄS MER