Sökning: "Mahdi Brand"
Hittade 1 uppsats innehållade orden Mahdi Brand.
1. The Challenges in Entrepreneurial Brand Building
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Extant research within the entrepreneurial marketing field has typically focused on the migration away from traditional marketing concepts while mostly ignoring the inclusion of branding as a fundamental principle of marketing. This paper is specifically interested in the often overlooked element of a young firm’s ability (or lack thereof) to control its brand and brand identity as perceived by its brand interest group (Mühlbacher & Hemetsberger, 2008). LÄS MER
Resultatsidor:
1