Sökning: "Mahmud Ahmed"

Hittade 1 uppsats innehållade orden Mahmud Ahmed.

  1. 1. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Mahmud Ahmed; [2021]
    Nyckelord :brand image; factors of brand image; customer purchase behavior;

    Sammanfattning : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. LÄS MER