Sökning: "Mai Phan"

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  1. 1. A Research On Consumers’ AttitudesTowards Marketing : The case of Vietnam

    Magister-uppsats, Handelshögskolan vid Umeå universitet (USBE); Handelshögskolan vid Umeå universitet

    Författare :Thien Thanh Phan Nguyen; Quynh Mai Tran; [2011]
    Nyckelord :consumer sentiment; macro marketing; Vietnam;

    Sammanfattning : The purpose of this paper is to present an alternative perspective of marketing, which is lookingat the concept from a macro point of view, with a chosen country-Vietnam. There are three maingoals that this investigation strives to achieve. LÄS MER