Sökning: "Mairon Åhlin"

Hittade 3 uppsatser innehållade orden Mairon Åhlin.

1. 1. Managing and adapting organizational identity : A qualitative case study using a strategy-as-practice perspective to investigate an IT consultant organization

   Master-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Josefin Loggert; Mairon Åhlin; [2016]
   Nyckelord :Organizational identity; Integrated framework for strategy-as-practice; IT consultant organizations; Multiple organizational identities;

   Sammanfattning : Evolution of IT has resulted in fundamental changes in society, changes that have affected the IT consultant industry and introduced challenges in how IT consultant organizations should adapt to a new, turbulent market. In order to investigate these challenges this study set out to understand the organizational identity of IT consultant organizations, aiming to address the following research question: How do IT consultant organizations manage and adapt their organizational identity? To answer this question a qualitative single case study has been conducted using Whittington’s integrated framework for strategy-as-practice as a theoretical framework. LÄS MER

3. 2. Subjective perceptions of value : A qualitative case study using informal evaluation to measure the value of an Information System

   Magister-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Josefin Loggert; Mairon Åhlin; [2015]
   Nyckelord :The value of IT; Informal Evaluation; The DeLone McLean IS Success Model;

   Sammanfattning : The debate on how to measure the value of IT is an ongoing debate within the IT evaluation research. Research about the value of IT tends to focus on formal aspects and ignore informal aspects such as the subjective perceptions of individuals and researchers acknowledge a lack of informal evaluation methods used in practice. LÄS MER

4. 3. Uppfatta och reagera : En kvalitativ studie om IT-relaterade resursers roll i kundkännedomsprocesser och kundresponskapacitet

   Kandidat-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Mairon Åhlin; Linnéa Bergqvist; [2014]
   Nyckelord :Kundresponskapacitet; kundresponsexpertis; kundresponsfart; kundkännedomsprocesser; IT-relaterade resurser;

   Sammanfattning : The structures of organizations have gone through a dramatic change over the last years; as a result customer service is no longer a small side activity but a critical part in customer relationship management. Development in information technology has created opportunities as well as challenges for organizations when it comes to providing a customer service with capacity of sensing and responding to customers' needs. LÄS MER