Sökning: "Maja Sjöstrand"

Hittade 2 uppsatser innehållade orden Maja Sjöstrand.

  1. 1. Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sabrina Lungwitz; Maja Sjöstrand; [2022]
    Nyckelord :Socio-Political Activism; Brand Activism; Brand Authenticity; Brand Scepticism; Incumbent Brands; Challenger Brands; Cosmetics Industry; Business and Economics;

    Sammanfattning : Thesis Purpose: The aim of this study is to gain a nuanced understanding of consumers’ perceived authenticity of incumbent and challenger brands in the cosmetics industry. To examine the phenomenon, four brands from two different sectors within the cosmetics industry are investigated. LÄS MER

  3. 2. The Digital Transformation of the Swedish Retail Pharmacy Industry : A Case Study

    Kandidat-uppsats,

    Författare :Asha Kayima; Maja Sjöstrand; [2021]
    Nyckelord :Digitalisation; Customer Influence; Omni-channel; Value Creation; Swedish Retail Pharmacy;

    Sammanfattning : Background: The Swedish retail pharmacy industry is a dynamic industry that has undergone many changes throughout the past decades. Presently, the pharmacy industry in Sweden consists of five nationwide pharmacy chains (Apoteket AB, Apotek Hjärtat, Kronans Apotek, Apoteksgruppen, and LloydsApotek), three strictly e-commerce pharmacy companies (Apotea, Meds, and Apohem), and 40 private players. LÄS MER