Sökning: "Make or buy decisions"

Visar resultat 1 - 5 av 58 uppsatser innehållade orden Make or buy decisions.

1. 1. Fast fashions påverkan på miljön : En studie om konsumenters kunskaper, attityder och beteenden till Fast fashion fördelat mellan kön, ålder och utbildning

   Kandidat-uppsats, Karlstads universitet

   Författare :Saga Ekelund Jonsson; [2023]
   Nyckelord :Fast fashion; consumption; environmental threats; attitude; behavior; sustainability; Fast fashion; konsumtion; miljöhot; attityd; beteende; hållbarhet;

   Sammanfattning : In recent years, the consumption and production of clothing has increased radically because of Fast fashion. Fast fashion is a business model, which means that clothes are sold at cheap prices and enables and encourages the consumer to buy more clothes. LÄS MER

3. 2. Får boken en plats på biblioteket? : En studie kring folkbibliotekens förvärvspolicy och demokratiska uppdrag

   Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Emelie Simonsson; [2023]
   Nyckelord :Public libraries; guidelines; governing documents; democracy; controversial literature; Folkbibliotek; riktlinjer; styrdokument; demokrati; kontroversiell litteratur; Cultural Sciences;

   Sammanfattning : The purpose of this master’s thesis is to investigate how librarians at public libraries relate to guidelines and governing documents when it comes to acquisition of materials that can be perceived as controversial, and how they think and act in cases where such difficult decisions about acquisitions must be made. Considering paragraph 2 of the Swedish library act which states that: “libraries in the public library system shall promote the development of democratic society by contributing to the transfer of knowledge and the free formation of opinions”, certain dilemmas and challenges may arise in the librarian’s work when acquiring books and other materials which in some ways can be perceived as offensive. LÄS MER

4. 3. Should we do it ourselves or should we let somebody else do it?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
   Nyckelord :In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

   Sammanfattning : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. LÄS MER

5. 4. Shifting Gears: Entering the Automotive Vertical

   Master-uppsats, Lunds universitet/Innovationsteknik

   Författare :Tobias Anderberg; Axel Svensson; [2023]
   Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER

7. 5. Handla ultra fast fashion, igen? : - En kvantitativ om konsumentbeteende inom ultra fast fashion

   Kandidat-uppsats, Linköpings universitet/Företagsekonomi

   Författare :Julia Deborg; Tanja Nestserava; [2023]
   Nyckelord :consumer behavior; ultra fast fashion; consumption; self-conscious emotions; market segmentation; konsumentbeteende; ultra fast fashion; konsumtion; självmedvetna känslor; marknadssegmentering;

   Sammanfattning : Ultra fast fashion är ett relativt nytt fenomen som definieras som företag som producerar kläder på kort tid och säljer dessa till lågt pris. Snabb förändrade trender i kombination med korta marknadsföringsvägar gör det möjligt för ultra fast fashion att växa. LÄS MER