Sökning: "Maki Yokota-Landou"

Hittade 1 uppsats innehållade orden Maki Yokota-Landou.

  1. 1. Adding Value to Hotel Loyalty Programs for both Guest and Hotel

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Maki Yokota-Landou; Tomoko Kitamura; Luke Gillies; [2006]
    Nyckelord :;

    Sammanfattning : Loyalty programs are widely used in the tourism and hospitality industry, indeed instances where airlines, hire-car agencies and hotels are not part of a program are rare. Loyalty Programs not only encourage and reward customer loyalty but allow a company to learn specific details about an individual’s patterns and behaviour. LÄS MER