Sökning: "Maki Yokota-Landou"
Hittade 1 uppsats innehållade orden Maki Yokota-Landou.
1. Adding Value to Hotel Loyalty Programs for both Guest and Hotel
D-uppsats, Göteborgs universitet/Graduate Business SchoolSammanfattning : Loyalty programs are widely used in the tourism and hospitality industry, indeed instances where airlines, hire-car agencies and hotels are not part of a program are rare. Loyalty Programs not only encourage and reward customer loyalty but allow a company to learn specific details about an individual’s patterns and behaviour. LÄS MER
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