Sökning: "Male Fashion"

Visar resultat 1 - 5 av 66 uppsatser innehållade orden Male Fashion.

1. 1. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
   Nyckelord :Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

   Sammanfattning : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. LÄS MER

3. 2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Ebba Uhlin; Moa Lundberg; [2023]
   Nyckelord :Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER

4. 3. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Alexandra Edelsbrunner; [2023]
   Nyckelord :Fashion Theory; Gender Theory; Social Media Activism; Identity; Cultural Studies; Gender Norms;

   Sammanfattning : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. LÄS MER

5. 4. Buy Now, Pay Later: Assessing the Financial and Behavioral Implications for Gen-Z Consumers in the USA

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Feseha Gebeyehu; Avraam Mavridis; [2023]
   Nyckelord :BNPL; Gen-Z; Impulsive spending; Overconsumption; Debt; Credit; Financial Wellbeing;

   Sammanfattning : Background: The payment methods available to consumers for online purchases have evolved over time, with options ranging from debit and credit cards to e-wallets like PayPal and Apple Pay. Among these methods, Buy Now Pay Later (BNPL) has emerged as a significant payment method alternative. LÄS MER

7. 5. "Evig liten tjej" : Kostymdesignyrkets genuskodning: En kritisk diskursanalys

   Kandidat-uppsats, Stockholms universitet/Institutionen för kultur och estetik

   Författare :Yonna S. Thil; [2023]
   Nyckelord :Costume designer; theatre costume; costume history; fashionology; gender; kostymdesigner; teaterkostym; kostymhistoria; modeologi; genus;

   Sammanfattning : “Perpetual little girl” – Gender coding of the costume design-profession: A critical discourse analysis is a bachelor’s thesis in Performance Studies written by Yonna S. Thil in the spring of 2023 at Stockholm University. LÄS MER