Sökning: "Malene Di Febbraro"

Hittade 1 uppsats innehållade orden Malene Di Febbraro.

  1. 1. Att attrahera och motivera medarbetare : Varumärket som ett strategiskt verktyg

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Malene Di Febbraro; Sandra Mattsson; [2009]
    Nyckelord :varumärken; rekrytering; employer branding; motivationsteorier; Human Resource Management; företagskultur; intern marknadsföring;

    Sammanfattning : Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands, recruitment, Human Resource management, theories of motivation, corporate identity, employer branding and internal marketing. LÄS MER