Sökning: "Malin Erkander"
Hittade 1 uppsats innehållade orden Malin Erkander.
1. Employer Branding : A faddish way of labeling operations or a valuable contribution to HRM?
Kandidat-uppsats, Företagsekonomiska institutionenSammanfattning : Employer branding has become an increasingly popular subject among practitioners. In order to gain competitive advantage it is claimed that companies should hold the best employees. However, in this thesis it is argued that the purposes of employer branding and HRM are strikingly alike, since they both aim to attract and retain employees. LÄS MER
Resultatsidor:
1