Sökning: "Malin Hilmersson"

Hittade 3 uppsatser innehållade orden Malin Hilmersson.

  1. 1. Semiprofessionens innehåll : En diskursanalytisk studie av debattartiklar, riksdagsmotioner och biblioteksplaner 2015–2017 med syfte att undersöka hur biblioteksarbete framträder

    Master-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Malin Hilmersson; [2019]
    Nyckelord :folkbibliotek; folkbibliotek i pressen; diskursanalys; biblioteksdebatt;

    Sammanfattning : The aim of this thesis is to examine how public library work is described in Swedish newspaper debates concerning the public library, Swedish Parliament motions and Swedish public library policies during the period 2015–2017. In Swedish newspapers the two main questions debated were the question of a noisy public library which includes the question of the public library user and the question of weeding. LÄS MER

  3. 2. Visual merchandising of organic versus non-organic products in supermarkets : A study of Coop, Willys and ICA

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Alma Bolmstedt Svanqvist; Malin Carlén; [2015]
    Nyckelord :Visual merchandising; Supermarkets; Groceries; Organic food.;

    Sammanfattning : Abstract Title: Visual merchandising of organic versus non-organic products in supermarkets Authors: Alma Bolmstedt Svanqvist & Malin Carlén Supervisor: Mikael Hilmersson Examiner: Thomas Helgesson Level: Bachelor thesis - Marketing Keywords: Visual merchandising, Supermarkets, Groceries, Organic food. Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?” Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. LÄS MER

  4. 3. Internal Marketing : A way to transfer brand identity to Swedbank and Forex Bank's employees

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Malin Hilmersson; Lena Eriksson; Emma Sjölander; [2009]
    Nyckelord :internal marketing; brand identity; crisis communication; internal commuication; Swedbank; Forex Bank;

    Sammanfattning : .... LÄS MER