Sökning: "Malin Kersmark"
Hittade 1 uppsats innehållade orden Malin Kersmark.
1. Omni-Channel Retailing : Blurring the lines between online and offline
Master-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. LÄS MER
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