Sökning: "Malin Kindberg"

Hittade 1 uppsats innehållade orden Malin Kindberg.

  1. 1. Too much information on Social Media : The effect of information overload on purchase intentions - a quantitative study.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Emma Malmsten; Malin Brunosson; Carin Kindberg; [2019]
    Nyckelord :Information overload; quantity of information; quality of information; information processing; consumers purchase intentions;

    Sammanfattning : Introduction: Information overload occurs when received information exceed the consumer's ability to process the information and the consumers are overwhelmed by the information. How the consumer can process the information and if the consumer will be overwhelmed depends on the quantity and quality of the information. LÄS MER