Sökning: "Malin Olstad"

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  1. 1. Balanced Scorecard Maintaining Maximum Performance? Evidences from Nordea

    C-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Enisa Duljevic; Malin Olstad; [2008-06-26]
    Nyckelord :The Balanced Scorecard; Benchmarking; success factors; interviews; Nordea;

    Sammanfattning : Background and problem: The traditional management control system has, during the years, been criticized for being insufficient in their development, of which newer and more modern strategic management control tools have been presented to the market, and among those we find the Balanced Scorecard (BSC). Nordea was one out of these companies that chose to implement the BSC concept, where this tool has worked out as an important control system within the organization since the year of 1998. LÄS MER