Sökning: "Malin Persson Mörk"

Hittade 3 uppsatser innehållade orden Malin Persson Mörk.

  1. 1. FOOD CONSUMPTION AND THE ROLE OF GUILT IN THE PRE PURCHASE SITUATION - A QUALITATIVE STUDY WITH AN ECOLOGICAL FOOD APPROACH

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malin Persson Mörk; [2018-07-03]
    Nyckelord :ecological food consumption; emotions; guilt; anticipated emotions; anticipated guilt;

    Sammanfattning : What food consumers choose to purchase has an environmental impact. Emotions and guilt has previously been shown to matter in what products consumers choose, but has not been looked into in ecological food consumption. LÄS MER

  3. 2. Hur ankarinvesterare påverkar pris och volatilitet, en studie på den svenska markanden

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Filip Düsing; Joachim Dworen; Malin Persson Mörk; [2016]
    Nyckelord :Ankarinvesterare; Underprissättning; Börsintroduktion; Volatilitet; Avkastning; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. Fear, the way to effective product placement?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Angelika Johansson; Cecilia Lidén; Malin Persson Mörk; [2015]
    Nyckelord :Fear; product placement; marketing; gender; horror; Business and Economics;

    Sammanfattning : The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements... LÄS MER